Bugatti Put Out a Watch…and It’s Incredible

Is it possible for a watch to be as luxurious as the world’s fastest car?

After four years in development, Parmigiani Fleurier has introduced the new Type 390. Inspired by the design of the 2017 Bugatti Chiron, the new watch is described as an “engine block on the wrist”. It’s been constructed with the same principles as the Chiron, with a beautiful rose gold casing and sapphire crystal through which the inter-workings of the moving mechanism can be seen.

Using the smallest ball bearing in the world, requiring absolutely no lubrication, the Type 390 will maintain itself much better than its competitors and require much less overall maintenance. Less components used to automatically set the time also aid in the lack of need for maintenance. Seven layers, featuring a grand total of 302 components make up the “engine”, which drives the hands of the watch. The cylindrical face is inspired by the piston mounting of a car engine. Further following Bugatti’s motto, “Form Follows Function”.

Enclosed in titanium, you won’t need to worry about everyday life getting in your way. Each barrel of the watch is engraved with “Louis Chiron”, whom the car is originally named for, and “le vieux renard” (the old fox), in reference to the driver’s nickname.

An openworked dial allows the watch to maintain boldness, while also staying as lightweight as possible. The luminescent hands are in contrast with the face, giving you maximum legibility of the time in any conditions. The second hand is also highly viewable thanks to the magnifying effect of the sapphire crystal at the end of the cylinder. This crystal encourages a deep dive into the mechanics of the piece, where the gears as well as the time display can be seen.

Water resistant up to 30 meters means that you’ll be the most stylish snorkeler in the bunch. A black alligator strap designed Hermés is fitted with a gold buckle to ensure that this watch will pair quite well with any upscale attire.

If you’re in the market for a statement watch or need a gift idea for the guy who has everything, look no further than the Bugatti Type 390.

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