Glenmorangie has been renowned as an innovator for more than 170 years, marrying skill and dedication for wondrous results. The award-winning whisky’s smoother spirit emerges from the tallest stills in Scotland where, the Men of Tain (its craftsmen) go to unseen lengths to ensure that Glenmorangie is made in the same unhurried, uncompromising way as it has always been.
In collaboration with three renowned artists – Thomas Traum, Julie Weitz and Studio de Crécy – Glenmorangie celebrates its expressions in films which evoke the whisky’s terroir, creation and character through what is called ASMR. For those of you that don’t know ASMR refers to Autonomous Sensory Meridian Response which is a term used for an experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine. It is most commonly triggered by specific acoustic, visual and digital media stimuli. The films attempt to capture that feeling and allow viewers to ‘feel’ the smooth, rounded taste of Glenmorangie The Original, the richness of Glenmorangie The Lasanta, and the delight of Glenmorangie Signet.
We decided we wanted to participate as well so we came up with our own imagery for The Original and The Lasanta here:
This month we’ve partnered with @glenmorangiecom to celebrate their most recent #asmr experience. When we first tasted The Lasanta the first thing that came to mind was smooth and powerful. We tried to convey these traits through the smoothness of the visual along with the power of the audio. Turn your sound on for this one and watch till the end! Link to the full experience in our bio. #glenmorangie #drinkresponsibly #ad
For The Lasanta, we really wanted to showcase how smooth the whiskey was so we took an image of a dram being poured, slowed it down, and reversed it for extra effect. There is just something calming about seeing how the whisky moves inside the glass that makes you want to stare for hours.
And for the original, we wanted people to be able to visualize the importance the American White Oak casks play on the final flavor of The Original. I think the visual speaks for itself!
Leave us a comment below and let us know what you think! If you want to see the original videos head over to Glenmoranie’s site and see them HERE!