Bugatti Put Out a Watch…and It’s Incredible

Is it possible for a watch to be as luxurious as the world’s fastest car? After four years in development, Parmigiani Fleurier has introduced the new Type 390. Inspired by the design of…

Style Terms: The Chronograph Watch

Did you know those dials on your watch face aren’t just to look cool? Chronograph –one of the most popular styles of watches. Also easily the most underutilized and misunderstood of the…

Upgrade Your Watch This Summer

As the weather finally starts to warm up and we’re shedding our parkas and boots, it’s time to start thinking about our summer wrist game. Below are some strap options to help…

The Top New Watches at Basel 2016

Today marks the start of Basel, a yearly event where the watch world congregates in Basel, Switzerland as top brands release their upcoming lineups. Think New York Fashion week, but for timepieces.…

5 Watches for Every Stage of Gent

It doesn’t matter if you’re cutting the grass or attending a black tie gala, there’s a watch that makes sense with everything. We believe that a man should feel naked…